I was thrilled to finally unveil Stratigens to a group of HRDs at our launch event in London last week. Stratigens is our new platform that helps businesses become a ‘people-first organisation’. It gives HRDs external people data and insights to support strategic business decisions – something I’ve felt has been missing for a long time.
What does it look like? “It’s like Zoopla for businesses” said one of our guests which hits the nail on the head! Stratigens gives users access to information such as skills supply and demand, salaries, area trends & statistics and HR & business environment data globally. It helps commercially minded leaders put people at the heart of every strategic decision.
Whatever the scenario; skills, trends, behaviours and activity outside your organisation are influencing your chances of success. Whether you’re entering a new market, consolidating locations, launching a new product or expanding your business horizons, Stratigens’ analytics platform provides the intelligence you need to make an informed decision.
The talent mismatch
In this age of transformation, every organisation has its own market disruptors and all of them have demographic impact. All the organisations we hosted at our launch event are going through a cultural shift in terms of where they are looking for talent, how they attract and how they adapt. These examples illustrate how solving the talent mismatch is crucial to business growth:
How do these organisations source the external people-data they need to inform their decision making? I hope that in future, the answer will be Stratigens.
Becoming a data-driven HR function
We know from multiple sources of research that HR needs to be more data-driven. Access to this data needs to be more systematic, it needs to be set within a wider context than organisation-wide and needs to relate back directly to business outcomes.
As we discussed at the launch, more and more HR teams are taking a data-driven approach to tackle talent challenges. In fact, people data is the number one global HR trend. About a third of participants at our event already have a data analytics team. This compares with 69% of large organisations globally.
From my experience with Stratigens so far this is the advice I’d offer to HR leaders: